Software & SaaS
How to draft a features page for a Javif product
A features page should help a visitor decide whether the product fits their work. This guide walks through choosing, wording and ordering features, with one worked example for a hypothetical Javif workflow app.
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Step one: choose features by job, not by inventory
Start by listing the jobs a visitor is trying to finish, then match each to one feature. In a hypothetical Javif workflow app, the jobs might be capturing a request, assigning an owner and confirming completion. Features become Request Form, Owner Assignment and Completion Check. Avoid listing every setting or integration; keep only what changes the visitor's outcome. Aim for three to six features so the page stays scannable. Each entry should answer a single question: what can I do now that I could not do easily before? If a feature cannot answer that, move it to documentation.
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Step two: write each feature as action plus result
Give every feature a short heading that names the action, followed by two sentences describing the result in plain language. For Owner Assignment, write: Assign a request to one person in a click. Everyone sees who is responsible and when it is due, so nothing waits in a shared inbox. Keep claims modest and checkable; do not promise speed gains or savings you have not measured. Use the words your audience already uses, such as ticket, handoff or deadline, rather than invented product vocabulary. Add a small screenshot or example only when it clarifies the action.
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Step three: order, proof and next action
Lead with the feature that solves the most common job, then arrange the rest in the order a user meets them. In the Javif example, Request Form comes first, Owner Assignment second, Completion Check third. After the list, add one honest proof element, such as a real walkthrough, a sample project or a public changelog, only if it exists. Close with a single next action, like start a free trial or read the setup guide. Review the page with someone unfamiliar with the product and note where they hesitate; revise those lines first.